Influencer Marketing - Fabkids
to promote the fabkids brand and its monthly subscription model, we turned to micro influencers.
How do you promote a somewhat complex business model to potential customers in a way that resonates? You use storytelling through micro-influencers. Why? Because it’s not enough for a brand to tell consumers that it’s the best, you need an army of trustworthy and engaging content creators to support that story.
At FabKids, we developed and implemented a micro-influencer program to reach a new audience and acquire new customers. We brought in new customers 62% below our budgets and garnered a rich variety of influencer-generated content to leverage across all brand touch points.